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Mobile Ad and Content Revenue for 2012 is Projected to Hit $67 Billion

According to a forecast by global tracking, analyzing and forecasting firm Strategy Analytics, global revenue from mobile advertising and content will hit $67 billion. The data was taken from mobile operators, regulators, handset vendors, advertisers, trade bodies,ad networks and consumer surveys.

Here are the details:

App Growth

  • App downloads will grow 38% to 23 billion.
  • App spend will grow 30.7% to $26.1 billion.
  • Apps will make up 18.9% of mobile media outlay.

Ad Growth

  • Mobile ad spend will grow 85.4% to $11.6 billion.
  • In-app ad sales in the US and western Europe will overtake mobile web display sales ($934.5 million).

Video Slow-mo

  • Despite the huge audience of 271 million users, ad revenues from mobile video are tiny – a meagre $223 million globally in 2011.

What Is A Web Template?

A web template is a pre-designed webpage that only lacks content and photos. Web templates reduce or eliminate the need for a professional webpage designer. Many basic web templates are free online, while others are reasonably priced when compared to the cost of hiring a web design studio. Website owners can search for web templates that appeal to them by looking at images on vendor’s sites. When choosing a web template, the owner will want to make sure it has the functionality required, as web templates vary widely.

The first step in creating a webpage is to design a layout. This will involve choosing various fonts, frames, graphics, a color scheme and basic functionality. The next step is creating this design in an HTML editor, which can require a great deal of skill. The final step is to add the content — the actual text and images.

A web template takes care of the first two steps automatically. By loading the template into an HTML editor, text and images can be added to the ready-made pages. Usually, a number of page template options are available.

Prices on templates vary depending on the degree of complexity. Also, some web templates come only with the home page and its font set. The user must create all additional pages.

For those who have a solid working knowledge of HTML, duplicating the home page then editing it to serve as a template for additional HTML-pages might be doable. For those with less advanced HTML skills, extended template packages that come with the home page and an additional HTML-page are usually available. The additional page can be duplicated and will require very little editing.

Users with no HTML knowledge may want to hire a web designer. These experts can load the text and images into the template, and create any additional pages required. This will still be a great savings over having the web designer create the entire site. A web template may require additional software such as Adobe® Photoshop®, so be sure to check before purchasing a template. All web templates will require an HTML editor in order to add text and images.

If the creator is concerned that by using a template, he or she will not be getting a unique website, he or she may want to consider that over half a billion websites exist, and countless templates are available from various vendors. The odds are nearly astronomical that a surfer would visit two sites that are using the same template. Additionally, the graphics and content will customize the template to some degree, and with minimal knowledge of HTML it is easy to customize the template further by changing the color scheme or fonts.

While HTML editors are available to everyone, few can invest the considerable time required to learn advanced website design. This area has grown increasingly complicated with scripting languages that can perform various tasks, plug-ins that can add impressive effects, and an entire array of HTML tools that can add functionality for visitor and webmaster alike. Web templates attempt to make affordable professional-looking websites available to everyone, and they just might be key to get a website off the ground and running!

Google Reveals The Most Popular Search Terms Of 2011

After sorting through billions of search terms, Google reveals the most popular things people searched for in 2011.

Google Zeitgeist 2011

  1. Rebecca Black: Rebecca Black made a big splash on the Internet with the release of her 2011 pop single “Friday.” The music video catapulted the then 13-year-old to celebrity status after the video went viral, receiving over 167 million views on YouTube.
  2. Google+: In June 2011, Google entered the social networking space with the launch of Google+. In the three weeks following its announcement, Google+ amassed a user base of more than 10 million people.
  3. Ryan Dunn: Best known for his daredevil stunts on the reality TV shows “Jackass” and “Viva La Bam,” Ryan Dunn lost his life in a car accident on June 20, 2011 at the age of 34.
  4. Casey Anthony: Young mother Casey Anthony was charged with first-degree murder when the remains of her 2-year-old daughter Caylee were found in a wooded area near her home in Orlando, Florida. A jury found her not guilty on July 5, 2011.
  5. Battlefield 3: The highly anticipated release of EA’s first-person shooter video game, Battlefield 3, sold 5 million copies in its first week.
  6. iPhone 5: Consumers and analysts alike anticipated the release of Apple’s newest smartphone many months prior to its arrival. Rumored features included a larger screen, edge-to-edge glass, an 8 megapixel camera, and extensive voice controls. Many believed the phone would be called the iPhone 5.
  7. Adele: Adele rocked the music industry with the release of her sophomore album “21,” which sold 208,000 copies in the UK in its first week and debuted at number one on the UK Albums Chart for 16 consecutive weeks. The album catapulted the 22-year-old to record-breaking success and international acclaim.
  8. 東京 電力: The Japanese government ordered the evacuation of thousands of residents living near the 東京 電力 (TEPCO) Fukushima I Plant after the 2011 earthquake badly damaged several nuclear reactors.
  9. Steve Jobs: Steve Jobs inspired millions of people around the world with his passion and creativity. The technological visionary revolutionized the way people live and work with the aid of Mac computers, iPods, iPhones, and iPads.
  10. iPad 2: iPad 2 took the world by storm when 500,000 of the second-generation tablets were sold on their debut weekend. Seen as a sleeker, lightweight alternative to its predecessor, iPad 2 sold out across virtually all channels in its first week.

Instructions to Expedite Your Server Delivery

Thank you for placing your order with Tsinghe Network. To expedite your server delivery, please follow these instructions.

  1. A member of our sales team will contact you via telephone to confirm your server purchase. Your server purchase must be confirmed prior to the server delivery process.
  2. Upon telephone confirmation by our sales team, you will receive an email verifying your order. This email will also include your login information to the customer portal. This will allow you to add users and become familiar with all the features inside the portal while your server is being provisioned.
  3. Most servers are delivered within 2 to 4 hours of receipt of your order confirmation email. If your order takes longer than 2 to 4 hours to complete, a sales representative will contact you with the details and estimated delivery timeline.
  4. Once your server has completed the provisioning process, you will receive a final email indicating your server is ready for production and instructions on how to begin to use your server.

If you have any questions regarding your order, please contact our sales team at support@tsinghe.com.